With the utterance of his famous phrase, “Less is More”, Minimalist Design proponent Mies van der Rohe famously opined that the ruthless elimination of non-essential features and forms would result in a design with maximum effectiveness. German Industrial Designer Dieter Rams steps it up a notch with his stated design approach of "Less, but Better."
It was the combined philosophy of these two famous designers that inspired us to create a Follow Focus that would celebrate functionality by optimizing “what is needed”, while eliminating “what is not”. The result is a design that is innovative, useful, aesthetic, understandable, unobtrusive, honest, long-lasting, and minimalist.
Let’s examine the iDC Follow Focus as a Case Study in the evolution of Functional Design.
The All Terrain Dolly has arrived and is now available! Rugged, easy to use, and fast to set up, the All Terrain Dolly can be used in a variety of environments due to the ability to use monopods for legs (not included) and common metal tubing for the track (not included). We have two kits, one compatible with 75mm Ball Base tripod heads, and another compatible with 3/8" Flat Base tripod heads.
While the All Terrain Dolly is intended to be used with monopods for legs, we have included Shorty Legs for doing tabletop shots or any work that needs to be low to the ground. The All Terrain Dolly has a maximum weight rating of 26 pounds (11.8 kg) and can use common metal tubing with an outer diameter ranging from 1 inch (2.54 cm) to 1.5 inches (3.81 cm). Head over to our Online Store to take a look at this amazing Camera Dolly!
Bruce will be stopping in B&H's showroom on June 26th to share the details about the collection of HD gear he is using on his around-the-world adventure that will involve overland driving across all seven continents.
Although this adventure could result in a world record, there is no huge documentary crew, just Bruce and one other filmmaker using a combination of lightweight, bullet-proof, and capable gear from Canon and iDC Photo Video. Join Bruce as he shares the details of his big adventure and his carefully chosen gear.
This event is must see for those who want to work in the field of documentary film making, as it will illustrate how to overcome, create, and capture content in-the-field and in adverse environments.
Over the past six months I’ve been involved in careful preparation for an extremely ambitious and adventurous overland expedition. This brief video will bring you up to speed on our emerging and very exciting story...