Bruce Dorn's blog

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I now have my very own website and blog at You can find my most recent ramblings, photos, videos, and information on my upcoming appearances. You can also find my new Gear Bag and ask me questions. Head over and join in the conversation!

- Bruce


iDC Geared Direct Drive Follow Focus is here. Functional Design Rules!

Copyright-2010- Dutra

With the utterance of his famous phrase, “Less is More”, Minimalist Design proponent Mies van der Rohe famously opined that the ruthless elimination of non-essential features and forms would result in a design with maximum effectiveness. German Industrial Designer Dieter Rams steps it up a notch with his stated design approach of "Less, but Better."

It was the combined philosophy of these two famous designers that inspired us to create a Follow Focus that would celebrate functionality by optimizing “what is needed”, while eliminating “what is not”. The result is a design that is innovative, useful, aesthetic, understandable, unobtrusive, honest, long-lasting, and minimalist.

Let’s examine the iDC Follow Focus as a Case Study in the evolution of Functional Design.

Western Digital Photo Walk 2012


Western Digital is having another Photo Walk Contest this year, and I get to host again! This year's WD Photo Walk will be on October 24, in New York City. Contest winners will get to go on a three hour Photo Walk with me, and will win a WD My Passport 1 TB hard drive, Lowepro bag, and a Lexar media card. The Grand Prize Winner will win a WD My Net N900 HD Dual-band router, WD My Book Live personal cloud storage drive 1 TB, WD TV Live media player, Lexar media card, and Lowepro bag.

If you can be in New York City on October 24, you should enter the contest!

Instructions to enter:

Last time was a blast, don't miss out on your opportunity to be a part of this event. There's only 2 days left to enter!

Emmy Nomination for Live+Work+Play


Our hometown promotional video, “Prescott, Arizona: Live+Work+Play” has been nominated for an EMMY! Continue reading to watch the video, or go to the Rocky Mountain Southwest Chapter of the National Academy of Television Arts and Sciences to see the list of Emmy nominees.

Expeditions 7: The Adventure Begins!


Over the past six months I’ve been involved in careful preparation for an extremely ambitious and adventurous overland expedition. This brief video will bring you up to speed on our emerging and very exciting story...

iDC Photo Video at the 2012 NAB Show


We invite you to stop by the iDC Photo Video booth (C7148) at the 2012 NAB Show in Las Vegas. We will have new Camera Movers on display that you won't want to miss! See our schedule below for my various presentations throughout the week. We hope to see you there!