Blog

I now have my very own website and blog at brucedorn.com. You can find my most recent ramblings, photos, videos, and information on my upcoming appearances. You can also find my new Gear Bag and ask me questions. Head over and join in the conversation!

- Bruce

This year's Imaging USA show found iDC's owner Bruce Dorn giving a lighting presentation as well as "live" speedlite demonstrations in the Canon Booth on the show floor. Bruce is always happy to share his lighting philosophy with interested photographers. As you might suspect, Bruce uses products that he personally designs in order to achieve simple solutions to common lighting challenges.  The speedlite wall mounting plate Bruce demonstrated is called the “Plastic Slipper” and the umbrella speedlite mounting product is the “Triple Threat”.

With the utterance of his famous phrase, “Less is More”, Minimalist Design proponent Mies van der Rohe famously opined that the ruthless elimination of non-essential features and forms would result in a design with maximum effectiveness. German Industrial Designer Dieter Rams steps it up a notch with his stated design approach of "Less, but Better."

It was the combined philosophy of these two famous designers that inspired us to create a Follow Focus that would celebrate functionality by optimizing “what is needed”, while eliminating “what is not”. The result is a design that is innovative, useful, aesthetic, understandable, unobtrusive, honest, long-lasting, and minimalist.

Let’s examine the iDC Follow Focus as a Case Study in the evolution of Functional Design.

Western Digital is having another Photo Walk Contest this year, and I get to host again! This year's WD Photo Walk will be on October 24, in New York City. Contest winners will get to go on a three hour Photo Walk with me, and will win a WD My Passport 1 TB hard drive, Lowepro bag, and a Lexar media card. The Grand Prize Winner will win a WD My Net N900 HD Dual-band router, WD My Book Live personal cloud storage drive 1 TB, WD TV Live media player, Lexar media card, and Lowepro bag.

If you can be in New York City on October 24, you should enter the contest!

Instructions to enter:

• Log in to your Facebook account
• Go to the Western Digital Facebook Page and click Like
• Then, go to the Western Digital Photo Walk Contest and follow the instructions to enter the contest
• Don't forget to stop by the iDC Photo Video Facebook Page!

Last time was a blast, don't miss out on your opportunity to be a part of this event. There's only 2 days left to enter!

Our hometown promotional video, “Prescott, Arizona: Live+Work+Play” has been nominated for an EMMY! Continue reading to watch the video, or go to the Rocky Mountain Southwest Chapter of the National Academy of Television Arts and Sciences to see the list of Emmy nominees.

The All Terrain Dolly has arrived and is now available! Rugged, easy to use, and fast to set up, the All Terrain Dolly can be used in a variety of environments due to the ability to use monopods for legs (not included) and common metal tubing for the track (not included). We have two kits, one compatible with 75mm Ball Base tripod heads, and another compatible with 3/8" Flat Base tripod heads.

While the All Terrain Dolly is intended to be used with monopods for legs, we have included Shorty Legs for doing tabletop shots or any work that needs to be low to the ground. The All Terrain Dolly has a maximum weight rating of 26 pounds (11.8 kg) and can use common metal tubing with an outer diameter ranging from 1 inch (2.54 cm) to 1.5 inches (3.81 cm). Head over to our Online Store to take a look at this amazing Camera Dolly!